paint in CCTV (China Central Television) has launched a brand advertising. In order to prepare for the national television advertising, especially the establishment of a special brand planning group, the group prepared a year's time, the entire program more than 20 million yuan investment.
television advertising in the design process, the brand planning group to carry out a great deal of market research analysis, Ferris paint the connotation of an extension of multi-perspective, and always pay attention to the overall brand consistency and visual consistency (ie, television visual effects included a set of video images, logos, colors, overall style, and message), to enable them to correctly express the meaning of the brand paint Ferris.
